Don’t Let Your Domain Name Expire!

So what is security really all about? The following report includes some fascinating information about security–info you can use, not just the old stuff they used to tell you.
It’s easy to lose your domain name if you don’t pay attention to the renewal notices that come in your inbox. Usually, web host companies start sending these notices about 90 days from the date that the domain name is to expire. It’s a bad feeling to go to your site and all you see is a 404 page.

So how do we avoid this problem?

First of all, most people don’t keep their domain registrar in the loop concerning emails and contact information that changed during the course of the registration period. For most domain name owners, they have the attitude that they will get to it someday. The last time that the domain registrar hears from the person that owns the domain is the first day that they purchased the domain. How unfortunate!

When your web site stops working, that’s when reality hits. You haven’t paid your hosting fees or haven’t renewed your domain name. Renewing your domain name is the hardest deal because there is nothing written in stone saying that you might get that name back.

Some registrars honor a 30 day “redemption period” allowing expired domains to be redeemed. It may be possible to save the registration within 30 days following expiration by contacting registrars during 30 day domain redemption periods but you have to act quickly. If there is a problem, check out this link at the ICANN organization on redeeming domain names.

Those of you not familiar with the latest on security now have at least a basic understanding. But there’s more to come.

www.icann.org/bucharest/redemption-topic.htm

So how does a domain owner find out who their registrar is if they’ve forgotten? Simple WHOIS inquiries will tell you everything the registrar knows about your domain. Public WHOIS records show the owner’s contact email, street address, phone and fax numbers. But that’s not all; it also shows the current registrar, DNS servers, and the creation and expiration dates of the domain name.

Keep track of what’s going on with your domain name so you won’t have headaches as far as trying to redeem your URL name down the road.

When word gets around about your command of security facts, others who need to know about security will start to actively seek you out.

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Niche Marketing Made Simple

If you have even a passing interest in the topic of internet marketing, then you should take a look at the following information. This enlightening article presents some of the latest news on the subject of internet marketing.

There is an interesting area of internet marketing that is referred to as niche marketing.. While niche can mean different things, it is used here to indicate a very specialized market. Retail stores are an excellent example to illustrate what niche marketing is. A large department store can sell thousands of different products in the same building. A corner store only offers a limited number of products, but it is very likely that these items are limited to a special brand or are unique in some aspect. That’s exactly how niche marketing works.

Niche marketing is the ideal choice for new internet marketers who don’t have a lot of money or are limited in time. A major retail store would cost a lot of money for merchandise and require a ton of effort to be put forth. Niche marketing, on the other hand, offers drastically less costs and a much more manageable workload. These things will help someone who is new to this area.

This is how it works. First, you find out what products are needed and what people need them.  Then you find out where these people tend to congregate. Forums, interest groups and chat rooms all offer people with a specific interest to get together. Posting to these boards by non-members is often allowed. Know the kind of person you are seeking in a customer and it will be easy to find them online.  Join in the board discussions and eventually make a comment about your product and where to find it.

It seems like new information is discovered about something every day. And the topic of internet marketing is no exception. Keep reading to get more fresh news about internet marketing.

A paid ad on a website that focuses only on the area that your product fits into is another option. Before placing such an add, check out the website and make sure it is a place where you would want your ad.  Is it a reputable site?  Will they offer a good spot for your advertisement?  Is it a site your target audience would actually visit?

When you specialize, you don’t have to contact people in all areas, but only those who would be interested in your niche product. Your efforts aren’t spread out but can be intensely focused on a specific market.  This enable you to increase sales by being more likely to reach those who are interested in your particular product.

Hopefully the sections above have contributed to your understanding of internet marketing. Share your new understanding about internet marketing with others. They’ll thank you for it.

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Selling Your Computer

This article explains a few things about computers, and if you’re interested, then this is worth reading, because you can never tell what you don’t know.

At some point, your needs are going to outgrow the capabilities of your computer. You may find yourself in need of more hard drive space for all those videos and mp3s that you download, for example. Or maybe that cool new programming language you’ve been dying to try requires more memory than what your computer currently has. Unless the activities on your computer are restricted to pure textual output (plain text files), your computer is going to get filled with a lot of “stuff” - stuff that can overfill a PC’s capacity too much for the computer to function well.

The problem is that while upgrading a computer is always an option, technology advances so fast that newer products (such as memory chips, new drives, etc.) aren’t always compatible with the machines that we own. This is a common occurrence when newer pieces of hardware require the programming of a newer operating system. Sure, one could upgrade the operating system to accommodate the demands of a new piece of hardware, but trouble starts when that new operating system requires new hardware in return. If we’re not careful, we could end up replacing almost every hard and soft part of a computer that we own - all in an effort to upgrade! Upgrading in this fashion is not only silly to do so, it’s also costly - more costly than simply buying a new computer.

But once the decision to buy a computer is set in stone, what can be done with the old one? There are alternatives to selling a computer and this article is going to introduce a few of them.

1. Give it to the kids. This is of course, assuming the kids are too young to whine about not having enough SDRAM or less than a 160GB hard drive. Today’s “older” computers are perfectly capable of accommodating the needs of young PC users, and they’re excellent machines for playing educational CDs, small multimedia files, or games downloaded from the Internet. And don’t forget the most important role they play in a child’s homework-clad life: A simple encyclopedia CD on a used computer makes excellent research tool (not to mention a rather fancy calculator!).

See how much you can learn about computers when you take a little time to read a well-researched article?  Don’t miss out on the rest of this great information.

2. Donate it to a less-fortunate or less-literate family member. We often joke around the office about the “grandma” who refuses to use a computer until she can afford the “latest” one. Chances are, Grandma isn’t ever going to shell out the bucks to buy the latest computer on the market, nor is she going to know how to use it once she gets it. What Grandma doesn’t realize however is that a used computer is an excellent training tool that she can use to prepare herself for something “better” in the future. We always say, “‘Tis better to screw up something on an old, used machine than to screw up everything on a brand new one!” A couple of errors on an old, used machine are easier to fix because someone is going to have the experience and knowledge to fix it. Errors on a new machine however can be a beast to fix because we’re all knocking at Microsoft’s door looking for answers.

3. Convert the machine into a storage area. As another alternative to selling that machine, we suggest that people disconnect it from the Internet and use it to store personal documents, records, or files. This way, personal data (such as bank statements, store receipts, health records, etc.) is protected from prying viruses or hackers, while the newer machine is used to surf the net.

As you can see, old computers still serve a purpose either for you or for someone else. And although selling an old computer is always an option, there are a number of things that you can do with an old computer. All that’s required is a little “out of the box” thinking and a grateful recipient.

That’s how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.

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QuickBooks Computer Software

Have you ever wondered what exactly is up with computer software? This informative report can give you an insight into everything you’ve ever wanted to know about computer software.

QuickBooks computer software is accounting software that has been created to make your business accounting easier to do.  While you may be an entrepreneur or you may have a small business the QuickBooks computer software will help you get your accounting down.  You will be able to do all of your bookwork with this program from paying bills, payroll and monitoring your accounts with a download directly from your bank. 

QuickBooks has several different versions of software including new software with updates for 2007.  This computer software will work with any computer system that you have whether it is XP or an earlier addition.  They also have a QuickBooks program that will work with the new Windows Vista software.  Part of QuickBooks 2007 products and services include payroll, checks and supplies, training, being able to accept credit cards, point of sale systems, and management computer software.  You will find all of the solutions you need to run a business in one computer software package.  When you are choosing the computer software from QuickBooks you will want to make sure you have the software that is most beneficial for your company. 

You do not want to have the more expensive additions of QuickBooks if you are not going to use all of its capabilities, as that would not be very economical.  QuickBooks also has computer software designed to help run specific businesses.  For instance if you have a construction business you may wish to try out QuickBooks for contractors where you will find the ability to do bids, designs, and other things you may need.  Other QuickBooks computer software is for accounting professionals, manufacturers, professional services, and wholesalers and distributors.  Each of these programs is designed to help you with your financial needs in computer software to make it easy.

Like other programs QuickBooks computer software allows you to keep track of all of your business needs including a checkbook register that will help you create the quarterly and annual reports that you will need.  QuickBooks computer software will also make tax time a little easier for your business because all you have to do is print out the information it provides and hand it over to your accountant.

Sometimes the most important aspects of a subject are not immediately obvious. Keep reading to get the complete picture.

QuickBooks computer software also lends support for whatever your questions may be.  If you have questions prior to purchasing the computer software or you need technical support someone will be available to help you twenty- four seven.  You will also find that QuickBooks computer software questions can be answered online at their website by going to the community tab.  You will be able to ask your questions and get help whenever you need it.  They offer tutorials on how to use their computer software and also offer tips.  They also provide you with a word glossary in case there are terms you do not understand with the program.

You will find the installation of this program extremely easy, as it is just a CD that you load and the computer will run the program.  It will go through the same computer software download that most have making it a step-by-step process that will get you started using the program today.  If you are not quite ready to by the program, you can also find QuickBooks online with a free trial.  You will be able to do everything the program has based on the online website to test out if the product is right for you before you purchase it.

QuickBooks also offers business forms that you may need for your computer software programs and business needs.  The computer software is one of the best on the market for your business needs.  Currently QuickBooks does not have a personal computer software program.  It is mostly for businesses so you will find that other programs may be more cost effective for your personal needs.  If you have both a business and personal accounts, you may wish to have just one simple program like QuickBooks.

Knowing enough about computer software to make solid, informed choices cuts down on the fear factor. If you apply what you’ve just learned about computer software, you should have nothing to worry about.

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Pros and Cons of Getting Small Business Health Insurance

When you’re learning about something new, it’s easy to feel overwhelmed by the sheer amount of relevant information available. This informative article should help you focus on the central points.

Are you a small business owner?  If you are, how many employees do you currently have?  If you have under fifty or one hundred employees, in total, you can often legally be considered a small business.  Although you may have already deemed yourself a small business, the actual definition is important, as it will have an impact on your taxes, as well as your ability to get health insurance.  If you are a small business owner, there is a good chance that you need to buy your own health insurance, if you don’t already have insurance.  When doing so, you are advised to also look into getting small business health insurance for your other small business employees.

When it comes to getting small business health insurance for themselves and their employees, there are many small business owners who wonder why they should even bother.  In all honesty, it depends.  First, it depends on the type of business owner that you would like to be known as. Secondly, it depends on the area that you live in or operate a business in.  There are some areas that do not give employers the option to offer insurance to their employees, as it is required by law.  So, before you start contemplating whether or not you even want to purchase small business health insurance for you and your employees, you need to see if you have to or not.

Although you may be faced with some rules and restrictions, you will likely find that you have the option to provide small business health insurance to your employees only if you want to. For that reason, you may want to think about examining the pros and cons of doing so.  Creating a pros and cons list for yourself may make it a little bit easier for you to decide whether or not small business insurance is needed for you and your small business employees.

To get your own personal pros and cons list started, you will want to add options to the pros side. When it comes to getting small business health insurance for you and your employees, you will find that you have a number of different options. In the United States, there are a number of different health insurance companies that offer coverage to small business owners, just like you.  In fact, many health insurance companies offer multiple plans, many of which may be perfect for you and your small business employees.  Having a number of different options makes it easier to find a small business health insurance plan that you like and can afford. 

Knowledge can give you a real advantage. To make sure you’re fully informed about small business tips, keep reading.

In fact, another pro or plus side to getting small business health insurance for you and your employees is that you don’t have to pay for the insurance all by yourself. This is something that many small business owners mistakenly believe.  Many large, well-known nationally companies require that their employees pay a portion of their health insurance costs and you can do the same thing. You may want to think about making your employees pay half of their insurance costs or so.  You will, however, want to make sure that it is an amount that you and your employees all agree. You may want to think about automatically taking the cost of health insurance right out of their paychecks, to prevent any mistakes or miscommunication from occurring.

One of the few cons or downsides to getting small business health insurance for you and your employees, now that you know that cost isn’t as big of an issue anymore, is the fact that not everyone may want to be insured.  Before going out and buying small business health insurance, it is important that you get an idea as to how many of your employees need health insurance and are able to afford it.  Purchasing too much insurance coverage can end up costing you a considerable amount of money; therefore, you want to make sure you have accurate information to base your decision on.

In addition to the above mentioned pros and cons, you are advised to add any additional pros and cons that you can come up with to the list.  In the end, the decision as it whether or not you want to buy small business insurance for you and your employees is yours to make, but you may want to turn to your pros and cons list for guidance. 

It never hurts to be well-informed with the latest on small business tips. Compare what you’ve learned here to future articles so that you can stay alert to changes in the area of small business tips.

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The Importance of SEO in Internet Marketing

When you’re learning about something new, it’s easy to feel overwhelmed by the sheer amount of relevant information available. This informative article should help you focus on the central points.

If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO). SEO is one of the most popular buzz words in Internet marketing but unfortunately most Internet marketers simply do not know enough about SEO to make this strategy work for them. Even those who are knowledgeable about SEO may have difficulty executing their SEO strategies to produce the desired affect.

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.

Those of you not familiar with the latest on internet marketing now have at least a basic understanding. But there’s more to come.

Keyword density refers to the number of times a particular keyword is used in the content of your website. The theory behind this concept is that website which use a keyword often are likely extremely relevant to that keyword, however, overuse of that keyword may result in penalties to the website if the search engine deemed the keywords are not being used appropriately.

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Placing keywords in these tags can be beneficial in some search engines. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized.

Inbound links are also used by some search engines to rank websites. Inbound links refer to links on other websites which point to your website. In evaluating the worth of these inbound links, some search engines consider the rank of the website providing the link to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.

Finally, the content on your website can do a great deal to bolster your search engine rankings. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you hire a SEO firm who does not providing copywriting services you should invest in hiring a professional writer yourself. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engines.

If you’ve picked some pointers about internet marketing that you can put into action, then by all means, do so. You won’t really be able to gain any benefits from your new knowledge if you don’t use it.

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Parents Want Parental Controls On All IPS Servers

This interesting article addresses some of the key issues regarding computers. A careful reading of this material could make a big difference in how you think about computers.

Intrusion prevention system servers are important options for computer security. This is because an IPS server can monitor all activities that take place on a computer so that any activities that are not desired or wanted will be blocked. This includes monitoring activities that come from other computers that the computer with the IPS server is receiving. Parents want parental controls on all IPS servers because these servers can help to block certain websites and other activities that they do not want their kids to use.

It is very clear that there are several different types of websites out there that are bad for kids to see. However, these are some of the most popular websites among older people. These sites include places that may contain strong adult language or even places that feature strong sexual content. Parents want parental controls on all IPS servers so that any activities that are going to take place on any of these sites will be blocked from happening on their computers. This way the kids will not have to see anything from the sites that the parents do not want them to see, and this makes for one of the best reasons why parents want parental controls on all IPS servers.

Another important reason why parents want parental controls on all IPS servers is because of the fact that kids who are on the Internet may not be fully aware of the many dangerous things that can impair a computer’s performance. Viruses, spam, adware and malware are things that kids do not necessarily think of when they are online. Therefore, educating children about these things can be useful. Just to be safe using parental controls on all IPS servers is greatly recommended. This will be needed so that sites that are trusted will be the only sites that kids will be able to have access to. This includes sites that are known to carry no dangerous invasions that may get onto a computer.

Now that we’ve covered those aspects of computers, let’s turn to some of the other factors that need to be considered.

Parents want parental controls on all IPS servers because they will work to help with preventing any kinds of dangerous emails from getting into the email account that a child will have. As mentioned already kids may not be fully aware of the dangers of spam. They may feel that great offers for things that come to them on their email accounts will be for real. Because of this, the need to keep spam from getting onto a computer will be especially important. Using parental controls on an IPS server will be needed so that the sites that can cause spam to pop up onto an email account will be blocked.

The last reason as to why parents want parental controls on all IPS servers is that they want their kids to have the same level of protection from dangerous malware and other online hazards as they do. They do not want the Internet experience for anyone in the home to be affected. After all, malware can easily spread from one computer to another in a server, and when there are multiple computers in a home connected to the same server for online use, this can easily affect the activities that all Internet users have.

Those are the reasons as to why parents want parental controls on all IPS servers. IPS servers work to monitor network activities and prevent certain things from getting into a computer or any specific activities from happening. However, it is important to have parental controls on an IPS server because kids may not be completely conscious about the many dangers that are on the Internet that can affect one’s computer. In addition, there are many different sites that parents definitely do not want their kids to read. With these reasons, it can be seen as to why parents want parental controls on all IPS servers. So many great things can be used to help protect not only kids but also the entire family.

Now you can understand why there’s a growing interest in computers. When people start looking for more information about computers, you’ll be in a position to meet their needs.

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Using Computers It’s Not Rocket Science

The best course of action to take sometimes isn’t clear until you’ve listed and considered your alternatives. The following paragraphs should help clue you in to what the experts think is significant.

These days it’s strange to hear people say, “I’m just not computer literate,” as computers have evolved from archaic scientific calculators to simple point-and-click type machines. We suspect that today’s “computer illiterates” are people who haven’t taken the time to experiment with such a machine. And we strongly believe that spending just twenty minutes with one could turn the most adamant technological caveman into any one of those who have fun wreaking chatroom havoc on the Internet today.

Today, one only needs to learn how to manipulate a mouse, punch a few buttons on a keyboard, or really just turn the thing on to use a computer. It’s hard for some folks to believe, but the computers of this generation almost run themselves! For fun, let’s investigate just how little knowledge these thousand-dollar machines actually require.

Can an absolute newbie operate a computer without knowing how to use a mouse or keyboard? Assuming that a computer is set up to operate on voice command - sure! Voice command software allows users to tell a computer what to do and the computer responds by fulfilling the user’s commands. Although it’s pretty new and still under development, voice directed technology has already infiltrated consumer service related systems.

Think back to the last time that you paid a bill over the phone. Instead of speaking to a human being, chances are that you spoke to a computer that not only responded to what you said and followed the commands that you gave it, it also asked you for more information such as your full name or credit card number. In this case, a person (such as yourself) operated a computer without even knowing it!

The best time to learn about computers is before you’re in the thick of things. Wise readers will keep reading to earn some valuable computers experience while it’s still free.

Can an absolute newbie sit down at a computer without knowing how to use one? Assuming that a computer is set up to operate on touch command - the answer is again, yes! Touch command software allows users to literally touch objects on a monitor and tell the computer what to do with a finger. Known as “kiosks,” these programs are already in use world wide at ATM machines, employment centers, and in health monitoring systems.

Neither a mouse nor a keyboard is required. A computer user only needs to touch various boxes on a screen to control a computer. Sure, the programming behind such technology is extensive and advanced, but to the end user, it makes computer use less intimidating and plain easy.

Of course when we talk about operating a computer, we envision more involvement than speaking on the phone or touching things on a screen. The above illustrations were just a couple of examples of how far computer technology has grown, and how far we’ve pushed “user-friendliness” to its limit. Eventually, the keyboard and mouse will have to play a role when computer newbies have to work with one as a cash register, as a hotel booking program, or as a library’s catalog system.

These requirements don’t make computers any less easier to operate, but they don’t make them that much harder either. So much of today’s software is designed to accommodate the experience of a new user that anyone could get connected to the Internet, send an email message, and download an MP3 file within the first five hours of purchasing a personal PC.

Now you can understand why there’s a growing interest in computers. When people start looking for more information about computers, you’ll be in a position to meet their needs.

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Blog Marketing Online: What You Should Know

If you’re seriously interested in knowing about blog marketing, you need to think beyond the basics. This informative article takes a closer look at things you need to know about blog marketing.

Marketing your blog online can get complicated and confusing if you are working on your first one. However, for a blog marketing guru, it really is not that complicated. Anyone that is familiar with blog marketing online knows that it takes dedication, hard work and consistency. For someone just starting out with their marketing campaign, it may seem like a lot of work with little or no pay off to be seen right afterwards. However, just know that marketing is something that you have to build. You have to work on it and continue to market your blog.

There are many things that you can do to market your blog and get it out there to be seen by the world. One of the most important things is to visit other blogs that are relevant to yours and leave comments. Doing so gets your blog out there to readers of other’s blogs. And in return can get you some new visitors as well as readers. While all of this might seem confusing at first, after a while you will get the hang of it and it will make sense and fall in place.

Posting on your blog on a regular basis is another way to get new readers. Who wants to read a blog that is never even updated? Would you? Of course not! So give your readers what they want with new content and give it to them often. Post daily, weekly or bi weekly and be consistent about it. This way your readers and visitors will know how often to check your blog for a new post.

Know where your traffic is coming from. Know which search engines are directing people to your blog and which are not. Find out what keywords are bringing people to your blog as well. If you know all of this all ready, use it to your advantage. Write more content on the keywords that are working for you and monitor where you fall on the search engine pages that are sending visitors.

If you don’t have accurate details regarding blog marketing, then you might make a bad choice on the subject. Don’t let that happen: keep reading.

If someone leaves a comment on your blog, be sure to acknowledge it. No one wants to have a conversation with themselves, and it will only take a brief moment to reply and let them know you appreciate them. Otherwise if you have a section full of comments and you have not replied, chances are that you will not be getting many more. The readers may even drop you off of their list of blogs to visit frequently as well. Using your head and treating others as you would want to be treated is a big part of marketing.

Make friends with other bloggers. Network with them and find out how they get so many visitors to their blog and what they do to keep them interested. Exchanging ideas with other bloggers that are successful is a great idea and a good way to make friends. If you want, you can even become friends with other bloggers offline as well. Use this to your advantage and do not just take from the conversation though, be sure that you share all of your blog marketing techniques as well with your new found blogging friends.

If you happen to be quoting an article from another source or blog, always be sure to provide a link back to the original. Other wise this is known as plagiarism and something that is looked down on in the world of marketing. Stealing someone else’s content is not a good idea and not something that you will get away with. You will get caught if you try to say someone else’s work is your own of it is not. This is not a good way to start off in the blog marketing world as well.

Blog marketing is a great way to make extra income and get your blog out there and known. Use these techniques above to get your blog more traffic and readers and you will eventually reap the rewards.

You can’t predict when knowing something extra about blog marketing will come in handy. If you learned anything new about &keyword% in this article, you should file the article where you can find it again.

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Building Your Mailing List with Downloads

Do you ever feel like you know just enough about web design to be dangerous? Let’s see if we can fill in some of the gaps with the latest info from web design experts.

A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

Think about what you’ve read so far. Does it reinforce what you already know about web design? Or was there something completely new? What about the remaining paragraphs?

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes.  You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

That’s the latest from the web design authorities. Once you’re familiar with these ideas, you’ll be ready to move to the next level.

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